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About Us

When you own a Rolls-Royce you join a long list of illustrious owners all over the world.

Torsten Müller-Ötvös, CEO

Purchasing any Rolls-Royce is an exceptional experience. Combining visionary engineering and advanced technology with the finest materials and hand-craftsmanship, our cars indulge and delight with their unique blend of opulence, refinement, dynamism and quality.

Rolls-Royce Motor Cars Abu Dhabi is renowned for the highest level of professionalism and advice. Our sales and service staff provide an experience in line with the Rolls-Royce Motor Cars marque, known for creating the ultimate in motoring.

Our team are on-hand to assist with any enquiries.

Contact Us

Meet the Team

  • Arno Husselmann

    Arno Husselmann

    General Manager

    Arno Husselmann, General Manager of Abu Dhabi Motors, has worked in the BMW family since January 1983. He has been with Abu Dhabi Motors for over 15 years.

    +971 2 507 5800

  • Joseph Tayar

    Joseph Tayar

    Rolls-Royce Brand Manager

    sales@rolls-roycemotorcars-abudhabimotors.com

    Joseph began his career in the automotive industry in 1999 and holds a BBM Degree with eight years of experience as Brand Manager for Rolls-Royce Motor Cars.

    +971 2 558 2400

  • Ipek Kibar

    Ipek Kibar

    Marketing Manager

    Ipek graduated with Bachelor of Science in 2008. She held a Marketing & PR position in Hospitality management company until joining Abu Dhabi Motors in 2013.

    +971 2 507 5800

Meet the rest of the team

News & Events

  • Rolls-Royce Hosts Symphony Orchestra to Announce ‘The Opus Collection’

    Abu Dhabi, UAE, November 2016 – Rolls-Royce Motor Cars has unveiled ‘The Opus Collection’ a one-off series of Bespoke motor cars inspired by history’s most iconic composers and created exclusively for the customers of Abu Dhabi Motors, the brand’s official dealer in Abu Dhabi, UAE.

    The collection was launched in a fashion befitting the theme on the grand stage at the Du Forum on Yas Island with a symphony of classical and contemporary pieces played by the NSO Symphony Orchestra. A gathering of over 300 of the brand’s patrons enjoyed the performance before viewing these hand-crafted masterpieces make their bow in the nation’s Capital.

    Opus, referring to a “set of musical compositions,” is a Bespoke series conceptualized by Abu Dhabi Motors in coordination with the Bespoke craftsmen at the Home of Rolls-Royce in Goodwood, UK, which blends automotive and musical compositions beautifully through an intricate display of craftsmanship. Like a musical score, each detail in these Rolls-Royce motor cars has been expertly crafted to create the final masterpiece. The Collection includes three Phantom, four Ghost and three Wraith models, each of which is inspired by legendary classical music composers.

    The completion of “The Opus Collection” took over two years from conceptualization to creation. The musical notes from the actual compositions were meticulously included in the veneer marquetry and inlays of these incredible motor cars. The notes have also been embroidered into the headrests, the rear centre armrest and across the headliner, while Bespoke illuminated tread plates show the composer’s name upon entry.

    All scores and design details were carefully created in collaboration with an on-site musical expert to ensure accuracy. Several unique features reinforce the attention to detail that Rolls-Royce Motor Cars customers expect and rely upon, from the Bespoke exterior finish featuring newly developed glass paints to a debossed quote in the glovebox.

    Arno Husselmann, General Manager of Abu Dhabi Motors said, “The Opus collection is a tribute by Abu Dhabi Motors to a selection of legendary composers whose work helped define the world’s musical heritage. We have leveraged the best of the incredible Bespoke capabilities at Rolls-Royce Motor Cars to draw inspiration from the work of those legendary music composers, resulting in some of the most beautiful and prestigious automobiles ever seen.”

    Opus brings yet another exclusive offering to Rolls-Royce Motor Cars' discerning patrons in Abu Dhabi. A number of exceptional Bespoke models have been conceptualised by the dealership oer the years, resulting in several renowned one-off concepts such as the Suhail, Nautical and Ghawwas Bespoke collections.

    Abu Dhabi Motors has consistently been recognised as one of the world’s best performing dealerships for Rolls-Royce Motor Cars, receiving the ‘Global Dealer of the Year’ accolade in three of the last four years, as well as being the top-selling

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  • PHANTOM ZENITH COLLECTION

    ZENITH: The pinnacle, the best of its kind. The highest standard achievable by which everything is judged.

    Read more

    17 May 2016, Goodwood

    “As we begin to write a bold new chapter in Rolls-Royce history, I am delighted to present a Bespoke Collection that so elegantly celebrates two of the world’s rarest and most celebrated luxury goods; Phantom Drophead Coupé and Phantom Coupé. Phantom Zenith Collection motor cars speak of the marque’s unrelenting commitment to setting and advancing the standard by which all other luxury goods are judged.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

    From its foundation 112 years ago, the story of Rolls-Royce Motor Cars has been defined by a restless commitment to setting and raising the standard by which all other luxury goods are judged. On January 1 2003, this philosophy was realised emphatically with the handover of the first seventh generation Phantom to its customer at the newly established Home of Rolls-Royce in Goodwood, England. The world’s most discerning patrons of luxury and respected commentators across the globe were instantly endeared to a powerful yet elegant statement of unabashed contemporary luxury. Rolls-Royce had once again established its legend as maker of the ‘Best Car in the World’.

    Four years later, Phantom Drophead Coupé revived the notion of uncompromised open-top luxury touring; a legacy that is being continued with beautiful effect with 2016’s Rolls-Royce Dawn. Phantom Coupé followed in 2008, taking its place as one of the rarest and most celebrated Continental Grand Tourers of all time – paving the way for its natural heir: Wraith which cemented itself as the ultimate gentleman’s gran turismo in 2013.

    Today, the marque stands on the cusp of a bold new era, following the announcement of the eighth generation Phantom limousine and its all-new aluminium architecture that promises to underpin all future Rolls-Royce motor cars.

    Now the time has come for Phantom Drophead Coupé and Phantom Coupé to leave the stage, a moment that will be marked with a remarkable Bespoke Collection, conceived with one purpose; to once again set the highest standard by which everything is judged.

    The Phantom Zenith Collection – representing some of the very last Phantom Drophead Coupé and Phantom Coupé motor cars ever to be built, will serve as true collectors’ pieces. Indeed all 50 examples have already been commissioned by connoisseur customers who will add them to some of the world’s most significant luxury collections, safe in the knowledge that their numbers will never grow and their value will never be eroded by proliferation.

    Phantom Zenith Collection serves to celebrate these two extraordinary motor cars with a suite of exquisitely executed bespoke pieces, designed to amplify the beauty and luxury of two of the rarest and best-loved luxury goods in the world.

    In conceiving these two motor cars, the Bespoke design team dedicated themselves to understanding how both cars augment the lifestyles of the marque’s discerning customers. Every possible detail was considered. For example, the split-tailgate has been enhanced with the addition of a beautifully engineered companion to a perfect touring day’s picnic. A glass shelf, housed within the rear section of the tailgate can be effortlessly deployed serving as the perfect place from which to serve Champagne. No concession has been made to compromise. A champagne fridge, large enough to hold two standard bottles and eight Rolls-Royce glasses, occupies a large portion of the boot, whilst the comfort of those who wish to sit on the rear-tailgate is ensured with the use of the finest padded leathers.

    Phantom Zenith Collection customers were invited to complete their collection in the finest style with the addition of a special Bespoke version of the Rolls-Royce Picnic Hamper. This unique accessory – created to add a touch of glamour to a day’s touring – will be personalised further to match the materials and colour palette of the customer.

    On opening the coach doors, owners are greeted with an intricately executed nod to the history of these remarkable motor cars – beautiful laser etching to the armrest cappings. These stylishly express the locations of the global debut of the experimental version of each car (Villa D’Este on the shores of Lake Como for 100EX – Phantom Drophead Coupé’s forebear and Lake Geneva for the 101EX, the car that would become Phantom Coupé).

    So much of what has endeared the world’s most discerning patrons of luxury to Phantom can be found in its exhaustively conceived and executed details. Phantom Zenith Collection celebrates this with a hallmark deftness of touch. The central fascia drawer has been used to house a priceless memento signifying each car’s status as one of the very last. On opening, owners discover a removable polished aluminum case, laser engraved with their motor car’s unique identification number surrounded with a beautiful application of Best English Blacking – a technique most commonly associated with fine gun-making. Within this, sits a piece of automotive history, not attainable by any other means; a single piece of the Phantom Assembly Line at the Home of Rolls-Royce in Goodwood, England. This remarkable collectors’ piece is completed with the expression of co-ordinates, stating the exact part of the Assembly Line from where the metal was extracted.

    Both Phantom Drophead Coupé and Phantom Coupé did much to bring Rolls-Royce customers from the rear compartment to the drivers’ seat. This is elegantly referenced with three key design touches. The speedometer, is presented in brushed steel – serving to draw the eye towards a key signifier of the car’s unique, effortless power delivery. The interior design colour scheme further nods through the use of a highlight leather colour for the front seats that harmonises perfectly with a darker rear compartment. Finally, the Starlight Headliner, a design that made its debut on Phantom Coupé is given a subtle Bespoke treatment to reflect this, with the individually hand-woven stars clustered to the front and faded to the rear – bathing the driver and front passenger in a warm and inviting celestial glow.

    In styling the exterior and interior colour and materials palette, designers drew from Rolls-Royce history to create schemes inspired by some of the most celebrated Phantoms in Rolls-Royce history. The subtle contrast presented in the Madeira Red and Jubilee Silver Phantom Coupé, for example, is inspired by a 1930s Phantom II. A bolder, more defined contrast can be seen in timeless yet highly contemporary presentation of Midnight Blue and Artic White that echoes the genteel ambiance of a very special 1930s Rolls-Royce Phantom II Continental, whilst a new glass clearcoat has been engineered to enhance Phantom’s mirror-like shine.

    Design touches from the marque’s recent history also served to inspire. Hints of the 2011 Phantom Coupé Aviator Collection can be seen in the presentation of the central tunnel, whilst Blood-Orange tips to the instrument dials reference Wraith’s aviation inspired motif. Further attention to detail is expressed with cupholders, machined from aluminium, serving as a perfect visual and tactile reminder of Phantom’s blend of timeless elegance melded to contemporary design. Further use of highly modern materials can be seen in the masterful use of book-matched metal foiling across the fascia of both cars.

    These extraordinary motor cars, among the last ever Phantom Drophead Coupé and Phantom Coupés are currently being crafted at the Home of Rolls-Royce. 2016 also represents the final year of production for the seventh generation Phantom limousine, with connoisseur customers invited to take the last opportunity to commission deeply personal, Bespoke expressions of this most seminal motor car. The order books for these very last customer commissions will close imminently.

    Read more
  • ROLLS-ROYCE VISION NEXT 100 – A GRAND VISION OF THE FUTURE OF LUXURY MOBILITY

    16 June 2016


    “Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”

    Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

     

    With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque”.

    Giles Taylor, Director of Design, Rolls-Royce Motor Cars

     

    In a spectacular event at London’s Roundhouse today, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.

    The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility  – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.

    The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.

    With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.

     

    Background

    This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.

    For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be "the best car in the world" – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

    This highly successful era for the world’s most celebrated luxury brand has been driven by a restless commitment to always looking forward.

    In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of luxury mobility. It provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.

     

    The Rolls-Royce VISION NEXT 100 – a vision of the future of luxury mobility

    In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, asked themselves the question, “How can we recast luxury for the next 100 years?” Within that question the team found that they had to address two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. These questions allowed the team to dream of the staggering possibilities for Rolls-Royce’s future.

    Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. It understands that true luxury is deeply personal and that the hallmarks of every Rolls-Royce past and present are key to its future. The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:

     

    • The Personal Vision
    • The Effortless Journey
    • The Grand Sanctuary
    • The Grand Arrival

    In presenting the Rolls-Royce VISION NEXT 100, the marque has rejected the common notion that the future of personal transport is a utilitarian and functional one. Rolls-Royce has stepped bravely into the future to propose a no-compromise, fully autonomous, coachbuilt, personalised vision to those customers who wish for an emotional attachment to their car. This reasoning led them to the first key tenet: The Personal Vision.

    The Personal Vision

    The Rolls-Royce VISION NEXT 100, as presented in London on Thursday 16 June 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce Bespoke experience of today, the customers’ taste will influence the exact design of his or her Rolls-Royce and how it will be configured.

     

    In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. Rolls‑Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece.

    In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding.

    The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor. Their deep understanding of the Rolls-Royce customer of the future and the world in which they will live led them to conceive of a motor car that would serve and augment its patron’s lifestyle in every way.

    “The Rolls-Royce patron will continue to be a famous figure in the future,” explains Taylor. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”

    The Effortless Journey, the Grand Sanctuary and the Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100.

    The Effortless Journey

    For the 105 years since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, on Eleanor Thornton, has silently guided every Rolls-Royce and its owner through the momentous events of their lives. She has stood as an elegant presence at some of history’s most notable events.

    Today, the ‘Voice of Eleanor’ inhabits the Rolls-Royce VISION NEXT 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.

    She ‘brings’ the car around when her passengers are ready to travel and, whilst conveying her charges to their next destination, helpfully but discreetly makes suggestions and recommendations, briefing them ahead of their arrival so they are ready to ‘perform’. And ever vigilant, ‘Eleanor’ safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.

    This Effortless Journey is enhanced by the hallmark Rolls-Royce ‘magic carpet ride’ delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface. As a V12 combustion engine is most unlikely to exist in the future, one can only surmise how this Rolls-Royce will be powered. A hint may appear in the Grand Sanctuary that is the interior of the Rolls-Royce VISION NEXT 100.

    The Grand Sanctuary

    “Simplicity is the keynote of all true elegance.” Coco Chanel

    Already prepared by ‘Eleanor’ for the next journey in their event-filled lives, our owners are met by the Rolls-Royce VISION NEXT 100 which awaits their departure. Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.

    As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.

    True to this spirit, the cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.

    The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

    Inspired by the early regal Rolls-Royces, but also by the ground-breaking work executed on the 2015 Phantom Serenity, the designers used the symbol of ultimate elegance – silk – to clothe the sofa. This most natural and sensual of materials is combined with wool to create a beautifully textured, ivory-coloured luxurious throne upon which our passengers are conveyed, and from which they command.

    A final sensual touchpoint within the cabin is the finest one-off deep-pile ivory wool carpet woven especially in London, which our passengers can enjoy as they luxuriate in the ample space created by the removal of the chauffeur.

    This sense of space is accentuated as our passengers’ view from their seats is uninterrupted by a cockpit or steering wheel which are now superfluous. From their powerful position within the Rolls-Royce VISION NEXT 100, “All the world's a stage, and all the men and women merely players…”.

    Should they choose to drop their eyes from that world stage for a moment and ask ‘Eleanor’ for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while.

    Or they may just contemplate the finely crafted analogue clock that hovers in a central position above the screen, which serves both as a reminder of Sir Henry Royce’s humble beginnings as an electrical pioneer making electric dynamos, and of time as the ultimate luxury.

    “Rolls-Royce design today is the epitome of elegance,” Taylor comments, “and this elegance is achieved through simplicity of design under which lies the technology that makes our patrons experience effortless.”

    The Grand Arrival

    Certain truths are constant over time. One of these truths is how the powerful have always understood the symbols through which they express their standing. From the lavish chariots of the Roman Emperors to the individually hand built state carriages and cars of Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used during Queen Elizabeth II’s coronation – such fine vehicles have been designed to project the importance of the individual inside to those waiting outside.

    Waiting with bated breath for a grand arrival, the crowds were never anything but impressed by the stately arrival of their idol. In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status in such a manner.

    This truth is reflected in the most dramatic aspect of the Rolls-Royce VISION NEXT 100 – its iconic, imposing and futuristic presence which ensures a Grand Arrival for its occupants. Yet whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle.

    The very size of the Rolls-Royce VISION NEXT 100 announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury. She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce.

    From these timeless icons of Rolls-Royce design flow the graceful, sweeping lines and expressive surfaces that combine to create a completely futuristic vision of a possible Rolls-Royce exterior.

    The polished metal of the grille flows up over the nose, around the base of the Spirit of Ecstasy and along the top of the suspended laser-headlight hoops, before narrowing to shoot down the side of the vehicle’s long bonnet, as a dividing line between upper and lower sections of the car. Not stopping at the extremes of the bonnet, this beautiful metal feature creates a beautiful ‘horseshoe’ as it flows along the top edge of the coach door, describes a parabola up and over the pronounced rear shoulder, encircling the rear of the glass canopy and back down the other flank.

    This dividing line accentuates the car’s two-tone design scheme. The upper section is entirely comprised of dark glass. It flows fluidly as a daring fastback, creating a glass canopy over the occupants that provides privacy whilst allowing them to contemplate the majesty of the stars in the firmament above as they glide through the night; a window on the world ahead before resolving itself into the bonnet of the car.

    The lower section is more dramatic in its design and in what it achieves. Draped in a silk-like ‘Crystal Water’ colour scheme, its surfacing achieves a lightness that belies the vehicle’s size. This is automotive ‘Haute Couture’. From whatever angle the Rolls-Royce VISION NEXT 100 is viewed, it seems to float, whether at rest or in motion.

    This lightness is achieved through the paring back of this vehicle to the essence of a Rolls-Royce by the Design team, who were freed from their current constraints by the new propulsion and coach-build technologies now available to them. So, for example, where an engine would once have occupied the entire under-bonnet area of the car, a luggage compartment is positioned just aft of the front wheels.

    In conceiving this bold vision of the future of luxury, the designers remain steadfast in their commitment to imbuing every element of the Rolls-Royce experience with effortlessness. The luggage compartment therefore opens automatically following arrival and disembarkation, presenting two Grand Tourer cases. In the case of the Rolls-Royce VISION NEXT 100, the cases are fittingly personalised to CS Rolls and FH Royce.

    The newly liberated Pantheon grille is now the unencumbered prow of the Rolls-Royce VISION NEXT 100. It is the front of a fully enclosed and smooth-bottomed hull that echoes the form language of 1920’s Rolls-Royces, with its ‘boat-tail’, and within which the entire accommodation area is located.

    Constructed from light yet incredibly strong materials, the hull ‘floats’ above the road surface as it is suspended from the vehicle’s wheels via exposed arms and struts.

    The 28-inch tall but narrow wheels upon which the car glides are each hand-built from 65 individual pieces of aluminium, and enclosed to deliver the impression of a futuristic catamaran.

    Seen from the side, the coachwork delivers hallmark Rolls-Royce privacy to the occupants as it rises gracefully like a fine cloak over the shoulders at the rear of the car. However, this fine drapery flatters to deceive as this rear shoulder line also imparts an air of powerful but graceful forward motion, accentuated by the rising beltline that thrusts upwards in a manner reminiscent of the great pre-war Rolls-Royces.

    Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

     

    Rolls-Royce and the art of the Grand Arrival

    In the era of the stately carriage, and even of the early coachbuilt limousine, one was guaranteed an arrival befitting one’s stature. As we have seen, the exterior design and adornment of such conveyances announced one’s importance, as did the luxurious appointment of the interior.

    However, one other aspect of such vehicles contributed to their suitability for such occasions: their elevated position, suspended as they were on large wheels. Combined with the high ceiling typical of carriage or limousine, one could normally stand before stepping out in a graceful and dignified manner. Modern aerodynamic considerations meant that even modern limousines’ rooflines had to be lowered, thereby reducing headroom and requiring one to stoop slightly when alighting from one’s vehicle.

    Unwilling to accept such stricture and compromise in the future, Giles Taylor and his team set to work to reinstate the Grand Arrival as it should be.

    The Grand Arrival of the Rolls-Royce VISION NEXT 100 is first signalled by the Spirit of Ecstasy and Pantheon grille illuminating to cast an ethereal, otherworldly glow from the front of the car. As this vision of the future gracefully sweeps up to its destination, the ethereal glow spreads from the trailing edge of the front wheel arch to the rear of the single coach door, signalling that something momentous is about to happen. As the Rolls-Royce VISION NEXT 100 gracefully comes to a halt, something magnificent occurs.

    Hinged on the left of the vehicle, the glass canopy lifts to allow the occupant to stand whilst providing shelter from above and behind. Then, in one effortless movement, the single coach door sweeps open and a step emerges from below the running board. As a final flourish, a red light is projected, carpet-like, from the underside of the step as a welcome.

    Thus, as in Botticelli’s ‘The Birth of Venus’, our guest is framed and ready to step gracefully into the limelight and greet their audience.

    “The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” comments Taylor. “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.”

    The Personal Vision, the Effortless Journey, the Grand Sanctuary and the Grand Arrival. Rolls-Royce’s vision of the next 100 years. Rolls-Royce VISION NEXT 100. A vision of the future of luxury.

    Virtual Vision

    Rolls-Royce has also harnessed the power of the virtual space to bring the experience of the Vision NEXT 100 closer to those unable to personally see the vehicle in London.

    The Vision 360 CGI experience immerses the viewer in a journey from Goodwood, the Home of Rolls-Royce, through to vision of the future of luxury. Viewers can enjoy and explore the fine detail of Rolls-Royce 103EX, guided by the voice of the original Spirit of Ecstasy, Eleanor Thornton, on YouTube 360°.

    - Ends -


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